The NEW Feather effect polish from Nails inc London has arrived in select Edgars and Red Square stores.
Feathers have been seen all over Couture creations on the runway from leading designers such as McQueen and Marchessa, lending a whimsical and feminine elegance to the lines of designs.
Always on trend, Nails inc are proud to introduce a brand new ground breaking formulation featuring tiny feather like particles blended in a range of pastel shades that create a feather like effect on the nails.
Simply paint onto the nails for a full coverage effect and finish with Kensington Caviar Top Coat for nails adorned like feathers.
There are three beautiful colour Nails inc Feather Effect polishes to choose from: Chester – pale blue, yellow and peach, York – peach and white and Edinburgh – blue and peach.
Available NOW from the following Edgars and Red Square stores and soon available online from www.redsquare.co.za
Price: R120 each.
Edgars Stores: Middleburg Mall, Woodlands Boulevard, Alberton City, Fourways, Clearwater Mall, Sandton, Pretoria Church Street, Westville, Newcastle Mall, Midlands Mall, Canal Walk, Eastgate, City, East Rand Mall, Gateway.
Red Square Stores: Fourways, Sandton, Canal Walk, Musgrave, Tyger Valley, Westville, Cresta, Eastgate, Irene, Menlyn, La Lucia.
About Nails inc
Founded in 1999 by young entrepreneur Thea Green MBE (for services to the Beauty Industry), Nails inc is the UK?s leading fashion forward nail brand with a bestselling, highly sought after product range. Nails inc provides the ultimate in affordable luxury and is famous for its innovative, catwalk inspired, professional products.
The idea for Nails inc came about in 1999 when Thea was just 24 years old and working as a Fashion Editor in London. Thea spotted a gap in the market for professional high quality manicures and a more fashion forward range of products for women with little time to spare and she set about launching Nails inc. She began developing the nails inc product range and opening the first Nails inc salon on South Molton Street near London?s Bond Street. The store opened to queues down the street, eager to try the now famous 15 minute manicure and the professional, fashion inspired product range.
Thea’s fashion background played a huge role in the creation of the product range, ensuring that customers could always find the perfect shade to match the latest trends. Staying true to its London heritage, Thea named all of the products after famous London destinations such as Notting Hill Gate, Portobello, St James, Piccadilly Circus and The Thames.
Nails inc has established itself as the UK?s most successful and popular nail bar chain, seeing on average 10,000 customers per week. Nails inc has two luxurious stand-alone stores in London and 59 nail bars in department stores. The extensive product range is now available internationally.
Nails inc products are formulated with the latest professional technologies and are created for women who demand uncompromising quality and instant results. Fashion is at the heart of Nails inc and as a result has become one of the leading colour brands in the UK, with a unique ability to switch on the latest shades. Nails inc are always first to market with the hottest trends and product innovation, including special effects such as magnetic, 3D glitter, crackle and nail jewellery. These revolutionary products are perfect for giving customers the opportunity to experiment with the latest fashions and effects.
Nails inc regularly work with fashion designers and are always spotted behind the scenes at Fashion Week, collaborating with designers such as Matthew Williamson, Issa, Alice & Olivia, Osman and Richard Nicoll. Thea says, “Having regular exposure to fashion designers and how they work, combined with the ability to manufacture new colours in an instant, has given us quite a unique edge within the nail industry. Nail polishes have become the ideal non-committal, affordable fashion accessory,” explains Thea.
“We regularly launch new nail colours from chic taupe to pastel yellow. It keeps our fashion conscious customers very happy, as they know they can expect the unexpected when it comes to new nail shades.”
Nails inc works behind the scenes at fashion week and Thea creates a fashion week blog as the shows take place. Trend shades are matched there and then so the latest shades are available just a few weeks later.
Thea Green has won a number of business awards including Entrepreneur of the Year 2010 at the Woman of the Future Awards and the Retail and Consumer Award at the 2011 First Women Awards. In 2011, Thea was awarded an MBE for her services to the beauty industry, which was presented to Thea by the Queen at Buckingham Palace.
Nails inc is now available in 300 Sephora stores in the US and Canada and also in fashion boutique Kitson, Fred Segal and Saks. Nails inc is also available in Sephora stores in France, Luxembourg, Monaco, Italy, Spain, Denmark, Greece, Turkey, Romania, Serbia, Bulgaria, Poland, Czech Republic and The Netherlands. Furthermore, Nails inc is available in UK, Republic of Ireland, France, Spain, Romania, Poland, Italy, Greece, Netherlands, Turkey, Denmark, Sweden, Czech Republic, Serbia, Portugal, Bulgaria, Singapore, Malaysia, Mexico, Canada, USA, UAE, Kuwait, Qatar, Australia and will be available in the Middle East and South East Asia later this year.
About Edgars
Edgars is the Department Store of Choice for Men’s, Ladies, Kidswear, Footwear and Accessories for every occasion as well as leading Cosmetic brands from around the world including GOSH Cosmetics, Nails inc, Sampar, Korres, Radical Skincare, Greenland and Kings & Queens. Showcasing the widest range of the latest fashion trends from top international brands to own private label brands; Edgars offers something for everyone. There are 181 Edgars stores in South Africa including neighbouring countries.