Bringing customers broadest selection of toys with local appeal
Adults and kids alike from the Fourways area can expect an exciting new toy shopping experience when well-loved brands Reggies and Toys“R”Us unite to offer a bigger than ever selection of toy and baby items at great prices.
The two stores will soon be joined under the Toys“R”Us brand to give customers the best of both worlds – combining the colourful local touch of Reggies, South Africa’s largest toy retailer, with the internationally acclaimed merchandising expertise of Toys“R”Us, the world’s leading dedicated toy retailer. The result will be newly refreshed stores designed to ensure that South African children have access to everything from classic playthings to global firsts when it comes to fun and educational play.
Last month, the country’s existing Reggies stores began converting to Toys“R”Us-branded locations, and once this process is complete, there will be approximately 75 Toys“R”Us stores countrywide. These stores will include Toys“R”Us, Babies“R”Us and Toys“R”Us Express locations.
There are additional reasons to smile as Toys“R”Us stores offer exclusive products that can’t be found anywhere else, providing a much larger assortment for customers to choose from as they shop for the child in their life. Expectant and new mothers can enjoy an increased selection of international brands for infants, as the Babies“R”Us brand expands across the country.
“We have travelled extensively over the past year in search of a wider range of toys to bring to our valued customers,” says marketing manager Michelle Thomas. “We are excited to partner with Toys“R”Us to offer the hottest toys from around the globe.”