a.y.k is refocusing and strategizing our brand’s positioning in South Africa. After opening our doors at 44 Stanley, we feel that this eclectic, urban, non-conformist shopping experience is what a.y.k actually is! For this reason we have decided to move away from generic shopping environments and to play with smaller, unusual locations as well as pop-up stores and exciting, different and unique shopping experiences.
For this reason, we have decided to bid farewell to our first home at Hyde Park Corner at the end June, 2014 – it has been a wonderful couple of years and it gave our brand the opportunity to build our name locally.
a.y.k will move our home base to our 44 Stanley store and create experiences in other areas in the near future.
Thank you for your support of a.y.k while we were based in Hyde Park – please continue to frequent a.y.k @ 44 Stanley – we will keep you updated as the a.y.k experience continues its journey!